NOTRE EXPERTISE
NOS SERVICES
Insight consomateurs, validation de prototypes et stratégies d'innovation performantes
Aucun projet ne ressemble à un autre sur Spark Works. Tout ce que nous faisons est adapté à vos ressources, votre équipe et vos objectifs. Nous aidons votre organisation à donner vie à des idées audacieuses grâce à des produits, des services et des pratiques fondés sur la conception centrée sur l'humain.
Insights & Concepts
Découvrez les besoins et motivations profondes de vos utilisateurs afin de garantir le succès de vos nouveaux produits, services ou business models. Créez des concepts viables et innovants à partir des conclusions de l'étude de votre marché cible.
Prototyping & Testing
Accélérez les processus de prise de décision et de Go-To-Market grâce à des étapes rapides de prototypages et de tests utilisateurs. Intégrez toutes les parties prenantes, utilisateurs inclus, à votre écosystème afin de générer des données réelles sur la faisabilité et désirabilité de votre concept.
Culture & Skill Development
Donnez aux membres clés de votre équipe les moyens de devenir des innovateurs autonomes grâce à une formation adaptée à votre équipe et à vos capacités. Améliorez votre dextérité créative et maintenez la compétitivité de votre organisation grâce à l'innovation centrée sur l'humain.
Stratégie d'innovation
Lorsqu'une entreprise se lance dans l'innovation de manière radicale, c'est souvent à double tranchant : il y a autant de risques que de récompenses. Grâce à une série d'entretiens spécifiques menés en interne, d'ateliers et de sessions de co-création, nous élaborons la roadmap d'innovations la plus cohérente et pertinente pour votre entreprise.
Exemples de services
Les personnes, les lieux et les processus soutiennent votre avantage concurrentiel. Investissez en eux !
Le rythme rapide de l'environnement met toutes les organisations sous pression. Découvrez nos offres spécifiques qui répondent aux problématiques les plus contemporaines des entreprises, des services publics et des ONG.

TRAINING in HUMAN-CENTRED INNOVATION

Vous souhaitez introduire un état d'esprit centré sur le client dans votre entreprise ?

Ne vous inquiétez pas, nous pouvons vous aider. Nous veillons à ce que votre organisation dispose des compétences, des outils et de l'état d'esprit nécessaires pour relever les défis d'aujourd'hui et de demain. Nos formations pratiques Design Thinking s'appuient sur nos principes fondamentaux : Empathie, Agilité et Collaboration.

Service Design Innovation

Avez-vous déjà commencé à vous pencher sur le tableau d'ensemble ?

Seuls vos utilisateurs font l'expérience de vos services et interfaces dans leur ensemble et sont capables d'identifier les parties manquantes. La conception de services consiste à adopter une perspective radicale de l'utilisateur. Vous pouvez ainsi garantir que toutes les pièces s'assemblent pour former une expérience cohérente et homogène.

Future of work Assessment

Vous vous sentez dépassé par les nouvelles méthodes de travail ?

Totalement compréhensible - vous devez aborder non seulement un, mais plusieurs sujets dans tous les domaines de l'organisation : les personnes, les processus et les lieux. Grâce à notre Future of Work Assessment outil, nous nous assurons que vous posez les questions clés et que vous définissez les bonnes mesures.

NOTRE APPROCHE
Une innovation réussie est désirable du point de vue humain
Chez Spark Works, nous commençons toujours par analyser et comprendre les besoins et motivations des personnes ciblées. Notre modèle de conception est centré sur le client et l’empathie afin de garantir que vos idées correspondent à de réels besoins humains. Nous évaluons ensuite la faisabilité technique et la viabilité commerciale afin de pouvoir le transformer en solution réalisable pour votre entreprise.
VOIR NOS CAS D'USAGE

Études de cas

Transformer les défis en opportunités grâce à la conception centrée sur l'humain
Découvrez comment nous avons travaillé avec des clients de différents secteurs pour clarifier des défis complexes, tester des solutions centrées sur l'humain et mettre en œuvre des pratiques d'innovation durables.
Banking, Insurance & Real Estate

Sparking innovation with a Think Tank about sustainability

04ban

Baloise is looking to continuously fill the innovation funnel and generate ideas with a greater fit to market developments. In line with this, one strategic approach has been the launch of a Think Tank which conducts research, identifies new opportunity spaces and on a bi-weekly basis sends insights to (Baloise) employees’ inboxes. This is meant to foster more radical and specific ideas coming from across the organisation.

Banking, Insurance & Real Estate

Understanding private loan borrowers

04ban

Traditionally, offering private loans is perceived as bringing various challenges. To attract new customers and harvest it’s existing customer base as well as to explore if it was possible to shift the negative image of personal loans in Switzerland, bob Finance asked us to conduct broad-based customer research.

Public Services & NGOs

Improving the rental process of Zurich’s community centres with Design Thinking

07pub

The Social Services team of the City of Zürich wanted to refine and improve the existing renting-service from a customer’s perspective, learning about and applying Human-Centred Design and Design Thinking methods in parallel.

Energy & Mobility

Transforming the E-bike rental business model

01ene

Smide, a mobility startup offering an E-bike rental, wanted to transit their business offering from a free-floating system to a station-based bike rental system and find out how to best implement the charging solution.

Media & Entertainment

Developing use cases for Blockchain technology

03med

Ringier, alongside the rest of the media industry, are facing many challenges from difficulties to track and monetise content to novel forms of disruption raised by technology giants; could Blockchain, a revolutionary technology that enables transparency, collaboration, and security, create value-adding solutions to such challenges?

Media & Entertainment

Reimagining the c2c marketplace of the future

03med

Switzerland's largest media group wanted to develop a new strategy & vision for its generalist classified and marketplace division as well as understanding how its portfolio of marketplaces could be developed within a 3-4 year timeframe.

Banking, Insurance & Real Estate

A digital piggy bank for children

04ban

Credit Suisse wanted to position itself as relevant for the digital age by offering a new banking solution for students which earlier research had suggested was too little and too late to be captured as new customers.

Retail & Consumer Goods

Understanding on-the-go Brezelkönig customers

02ret

Brezelkönig wanted to gain a better understanding of its customers and their underlying needs, as well as explore if new digital channels, such as a pre-ordering app, could meet the diverse needs of its customers.

Manufacturing & Technologies

Engaging staff to develop a flexible workspace

05man

Neoperl wanted to find out how it could include employees’ feedback and insights to design a
purposeful new building. The organisation wanted the new space to include not only an on-site cafeteria but to incorporate different space requirements that could fluidly adapt to the diverse needs of their employees.

Public Services & NGOs

Fostering a common culture of innovation

07pub

ITC wanted to combine their internal know-how in the
field of international trade with an exploratory innovation approach to be able to develop new ideas and rethink existing projects. Eager to introduce its employees to
the agile method of Human-Centred Design, the Bootcamp555 initiative was launched.

Banking, Insurance & Real Estate

Designing the first ever Baloise Mobility Accelerator, a 10-week start-up programme

04ban

Baloise wanted to grow the brand image of its mobility unit (Baloise Mobility), alongside testing a start-up programme to fill its innovation funnel with new opportunities. With these objectives in mind, we worked with Baloise Mobility to help them create their first ever accelerator programme.

Energy & Mobility

Exploring the attractiveness of discounts and benefit programmes

01ene

GOWAGO was looking to gain insights on the attractiveness of discounts and how customers could respond to a new, all-in-one service that could be linked to a benefits program.

Banking, Insurance & Real Estate

Splitsurance innovation in insurance

04ban

Many argue that clients of insurance companies are ageing and less prone to churn. With this in mind, Allianz was eager to find new solutions for its service offerings to attract a younger audience, who is often skeptical towards insurance solutions.

Banking, Insurance & Real Estate

A foresight study for a Swiss Mountain destination

04ban

The exclusive alpine real estate company Andermatt Swiss Alps (ASA) is developing Andermatt into a first-class year-round destination. To stay ahead of the curve, stay customer-centric, and keep an eye on the future they approached Spark Works to conduct a Foresights Studies into the future of traveling to and living in the Alps.

Public Services & NGOs

Fix it! Building a solution for the City of Zurich’s School & Sport department to report damages

07pub

The City of Zurich wanted to find a common system that would help school, kindergarten and daycare staff to easily report and then fix any maintenance issues. From a broken door knob to reporting graffiti, the city sought an easy to use tool that would actually be used by school and daycare personnel as well as janitorial staff.

Banking, Insurance & Real Estate

Developing a motorcycle insurance model through a customer experience

04ban

To shape the future of mobility KTM, the biggest European motorcycle manufacturer, and the insurer Baloise collaborated to develop a new digital channel to offer KTM customers an affordable, better integrated and more delightful customer and insurance experience.

Retail & Consumer Goods

A MAKEathon to tackle our meat consumerism

02ret

Swiss Food Research, an active Agro-Food innovation ecosystem supported by Innosuisse, builds bridges between research institutes and Swiss companies. With the overall goal to create radical ideas for the food industry they aimed to try out different formats and concepts. The MAKEathon was one of their first.

Education & Culture

User research for presenting ancient villages in an AR app

06edu

Unknown to most, Zurich’s Sechseläutenplatz is home to historic lake dwellings that are a UNESCO-World Heritage site. 10 years after the nomination the city’s archaeologists wanted to make the findings accessible to a wider audience through an AR app. Very little was known about what citizens and tourists would expect from such applications and how they would like to experience the 5000 years old village. Spark Works came in to help research and bring the app to life.

Education & Culture

Re-designing innovative ‘lifelong learning’ formats

06edu

To ensure that its educational programs continuously address the diverse and fast changing industry-relevant qualification gaps and educational needs across all pillars and regions, this KIC (Knowledge Innovation Centre) sought to establish a common learning and education concept administrated by its “Professional School”.

Energy & Mobility

Realigning the business model – from b2b to b2c

01ene

Providing smart solutions enabling electricity grids to manage and monitor their infrastructure, Adaptricity wanted to switch to a license fee business model. Over time this would be responsible for 50% of the company revenues. This would require them to directly sell their monitoring software to their end-users (smart grid operators), and thus learn about their needs and expectations.

Manufacturing & Technologies

Training the top 1000 executives

05man

Based on its new company strategy, Siemens wanted to redesign its global leadership training program by educating employees worldwide and instilling a new agile mindset building on the Value Stream Mapping & JTBD (Jobs to be done) methodology.

Energy & Mobility

Redesigning IATA recruitment journey

01ene

The capability to attract and retain the best talents is essential for every organisation. The International Air Transport Association (IATA) realised that a new vision together with innovative processes and tools were required to bring their recruiting process to the next level. As a focus, they wanted to make sure that the benefits of working at IATA were clearly communicated to potential candidates.

Banking, Insurance & Real Estate

A paradigm shift from retail banking

04ban

A new management team sought a new, customer centric strategy for the bank. They needed an understanding of the pain points of their customers, the competitive landscape, the impact of FinTech, market trends and key behaviour to enable them to build innovative user-centric scenarios for the future of banking.

Public Services & NGOs

Designing for infection prevention

07pub

Prevention of infections and antibiotic resistance is crucial for the University Hospital of Zurich (USZ). Its research team constantly updates best practices to ensure prevention is carried out at every step of the patient journey, still infection rates could be lower. How can all USZ healthcare workers know what to do to prevent infections, and antibiotic resistance?

Public Services & NGOs

Innovation booster for knowledge transfer and international collaboration

07pub

The old Innosuisse support formats to foster knowledge transfer and international collaboration between academia and industry in Switzerland, proved to cause bureaucratic structures and a significant amount of overhead costs, rather than measurable outcomes such as innovative ideas, concepts or products.

Manufacturing & Technologies

Unlocking business value with Blockchain

05man

Blockchain is a buzzword and new technology that everyone feels they need to work with, but only very few actually understand what it is about, how it works and how they could apply it to generate value for their enterprise and customers.

Banking, Insurance & Real Estate

Train the trainer

04ban

To drive their vision of an innovative company culture forward, Allianz needed to train its people in Human-Centred Design and enable internal innovation coaches to plan, deliver and assess internal innovation projects.

Public Services & NGOs

Reinventing the parent letter for the 21st century

07pub

Pro Juventute, a Swiss foundation supporting the rights and needs of children, wanted to modernise and redefine their iconic parent letter, which has provided Swiss parents and families with essential information for over forty years.

Banking, Insurance & Real Estate

Impaired lives: Understanding a new market

04ban

A Swiss reinsurance company wanted to explore the potential of a new market segment that is often rejected by insurance companies. To find viable solutions for those classed as “impaired lives”, they needed a complete 360° view of the needs and drivers of the main stakeholders involved in the journey.

Banking, Insurance & Real Estate

Determining the future of mobility

04ban

Part of Baloise’s current business is based on traditional car insurance. Yet with industries opening up and successful services increasingly relying on collaborations among companies, Baloise needed to know which areas are likely to dominate the future of mobility and who its potential partners might be.

Public Services & NGOs

Enabling open government data

07pub

The City of Zurich recently opted for an Open Government Data strategy. During its implementation, city officials discovered the data was highly dispersed internally, and the departments were unsure of which data could be published.

Retail & Consumer Goods

Moving towards an agile, customer-centric culture

02ret

Multinational cigarette and tobacco manufacturing company, Philip Morris International (PMI), wanted to transform their innovation culture. They have the ambition to create in-house capabilities to lead their innovation efforts and face the fast changing environment that they have to confront with an agile and customer-centric approach.

Education & Culture

Driving digital transformation in education

06edu

Digitalisation is quickly reshaping the way we teach and learn. Schools like the ZHAW are being challenged to re-evaluate their core structures, and implement an approach to education that enables them to become a future-oriented institution.

nos outils
Accédez au kit de conception "Method Kit" de Spark Works
Inspiré de notre travail au quotidien, le "Method Kit" de Spark Works contient une collection des meilleurs bases théoriques, des outils et des conseils pratiques pour vous aider à appliquer le Design Thinking à votre propre processus d'innovation. Libérez le potentiel créatif de votre équipe avec ce guide détaillé.
LES CLIENTS AVEC QUI NOUS VOULONS TRAVAILLER 
Où pouvons-nous avoir un impact important?
Des pratiques d'innovation durables peuvent aider votre entreprise à garder une longueur d'avance sur un monde qui évolue de plus en plus vite. Voici quelques domaines et secteurs avec lesquels nous sommes ravis de travailler.

Améliorer l'efficacité de l'action gouvernementale 

Les institutions gouvernementales, à tous les niveaux, ont un réel impact sur notre société. Spark Works peut collaborer avec elles pour relever les défis liés à l'accessibilité, la transparence et la complexité croissante d'un monde plein d'incertitudes.

Réimaginer l'avenir du voyage 

La diminution des voyages dû aux préoccupations environnementales et, plus récemment, aux pandémies mondiales, font peser de graves menaces sur l'industrie aérienne. Spark Works aimerait travailler avec les principales compagnies aériennes pour développer des solutions et des pratiques innovantes qui font face à ces problématiques de fond.

Revoir la conception des zones à forte densité

Les Alpes suisses sont l'une des régions les plus visitées d'Europe. Les stations et les installations de ski ont besoin de nouvelles stratégies pour faire face aux problématiques provoquées par les pics de densité. Spark Works peut les aider à comprendre et à anticiper les besoins de leur clientèle afin de mieux les satisfaire.

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